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Welcome: |
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This section is for prospective advertisers, who wish to learn more about advertising in the
Kids Directory.
The following pages make up our online information packet. The same packet we normally
send to prospective advertisers by mail. Take a few minutes to look through this material
and you'll see right away that this publication represents a fine value, very hard to beat.
At the bottom are links to the 7 pages that make up this section, they include page sizes
Rate info and closing dates.
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Our Demographics:
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Demographics, is simply a number of characteristics that can identify a specific group of people.
For example " Moms of school age children " As a group, Its also possible to say that almost all
' moms of school age children ' will need specific, services, or products during their children's
growing years. For example, Diapers, and baby clothes. Then as they grow, child care, piano
lessons, or maybe baseball camp for the summer.
Our publication, by design is targeted towards ' Moms ' and, ' moms of school age children '.
To ensure the majority of our directories are found by this demographic group, we make an effort
to place them in the path of our target audience. Distributing the Kids Directory in specific doctors
waiting rooms, children stores, libraries etc. We can ensure that the majority of people who may
pick up, and take home one of our directories, is a Mom, or Mom to be.
This is called ' target marketing '. As an advertiser you can take advantage of the efforts
we engage in, by placing an ad in our directory. Doing so you have narrowed your
advertising dollar, and focused it on those most likely to need your product, or service.
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Should I advertise 'My' services in the Kids Directory ?
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Yes, Moms have need of many services. Almost every aspect of a persons life may change after
children. Products, and services that went unnoticed before, are sought after now. Many Moms
change careers, and a growing number decide to open a home based business.
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Distribution - Reach & Frequency
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10,000 copies of the Kids Directory are Hand Delivered by us in person to our selected
distributers each month ! Hand delivery means we see the owners of each store, or Doctors office.
That and, the magic words Thank You, Please, and A smile, ensure prominent placement of the
Kids Directory within their establishment. A Big Plus for you !
Kids Directory's are delivered to specific locations throughout Orange, and
Pike County. ( For a list of the kinds of places you will find The Kids Directory click
the ' Get a Copy ' button on this page. ) Each month a new edition is printed and delivered
once again. This is a lot of work, but it ensures your message ' gets out there ',
and is ' repeated ' to keep it fresh on the mind.
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It Works !
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Our Advertiser retention rate is approximately 94%, and our Growth is 6% as of 11-26-03.
( Cindy and I have been the owners since 11-26-03 The above reflects operation since Jan. 2002 )
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Size & Color -
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COLOR Goes A Long Way ! And the Kids Directory makes it very very affordable. We are lucky
to have an extremely talented Graphic Artist, who creates wonderful ads. She designs specifically
to exploit the positive attributes of the Kids Directory size. Thats quite a statement. Think about
it, the smaller size or the kids directory makes it more comfortable to read up close, and the
brightly colored clean printed page is very inviting. The Kids Directory uses Magazine Quality
paper, and print process. The clean feel to the touch, makes it more likely that people will
take our directory home.
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Your Ad -
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To benefit from all the advantages the Kids Directory has to offer, we would prefer to design a
Memorable Business Building ad for you. We have never had an advertiser say they were unhappy
with an ad made by our designer. Simply provide us with a company logo, or a picture, and the
message you wish the ad to have. ( All material subject to publisher approval )
And believe it or not, in most cases design cost is only $35. or less !
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A Website Page Too ! -
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The founders of the Kids Directory® have included an internet presence for each directory printed.
Every advertiser gets a custom page in our on line edition. These include a little more information
than can be printed. In some cases more details, in others, a map, and store picture. Our website, as
you can see, is designed to be a complement to the print edition. In addition I actively update our
Keyword list, and update search engine data.
This is FREE with your ad in the Kids Directory. If you do not have a website of your own,
you will here, its as easy as-
> ' www.NyPaKidsDirectory.com/MYSERVICE.html ' < Add it to your Business card !
Continuing efforts on our part have achieved high placement for the Kids Directory pages
in Search Engines. Try it yourself - type ' Kids Orange ' or ' Kids Pike ' into your
favorite search and see the results.
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More To Come -
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We have made the Kids Directory our full time pleasure.
And it really is. With kind words, and a thank you, we have achieved a lot for this publication,
and our valued Advertisers. As we build our advertiser base, it is our desire to include community
activity pages, and special event happenings. Continuing to build value for readers, and advertisers.
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The Following Pages -
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Contain detailed information on page size, ad size, pricing, contract terms, and Print deadlines.
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Use the links below to view ad sizes, and see our rate table -
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page 2 - Ad size 1/2 page vertical, 1/6 page, and 1/8 page.
page 3 - 1/4 page vertical, 1/12, 1/10. 1/2 horizontal
page 4 - 1/4 horizontal, 3/4 page
page 5 - Full page.
page 6 - Contract info. & Rate Table
page 7 - Distribution Information & Print Deadlines
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Thank you, and have a great day !
Greg, and Cindy.
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